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Rangers Chief Executive, Mark Devlin, talks to
QPRnet.com about the recent stewarding issues, Ramon
Diaz, ABC and the clubs current financial situation.
QPRnet.com:
When you were offered the chance to come back here was
it too good an opportunity to turn down at the time?
MD:
It was really, a chance to come back to a team you
support as its Chief Executive isn’t the kind of
opportunity that comes up every day. Clearly having just
got promoted it was an exciting time, the team were in a
higher division than Swindon and with the greatest
respect to them, QPR is a bigger club in terms of
potential, turnover and fanbase, even the people in
Swindon would agree with that I think.
I was excited about the prospect, but at the same time I
really enjoyed my time at Swindon, the people there are
decent and hardworking and it is a good club but the
potential at Rangers is fantastic and being the team I
have supported since I was a kid made it too good to
turn down.
QPRnet.com:
Are there many parallels between when you first joined
Swindon and the situation you found at QPR?
MD:
Financially yes, both clubs operate on very tight
cashflows. The expectation level is different here, at
Swindon the club was in an artificially high position,
given their recent history of financial problems. Here
the team have done well to get out of the division but I
think everyone in football would agree that Rangers
shouldn’t be playing at League One/Division 2 level.
There were similarities in the way that the club had
drifted off the field too but on the field it was chalk
and cheese. We have a bigger squad than Andy King
enjoyed down at Swindon, but financially there were some
real parallels.
QPRnet.com:
Was it a case that Rangers came looking for you or did
you throw your hat in the ring?
MD:
I was aware of something, I got a text informing me that
David Davies had handed his resignation in and it was a
couple of days after that, that I got spoken to about
it. I certainly didn’t put my hat in the ring but you
are always confident of your abilities to do a good job.
At Swindon we were embroiled in trying to get planning
permission for a new stadium and there was much going
on. I was enjoying life down there and we had steadied
the ship and turned the club around so I wasn’t actively
looking to leave. Then whatever happened during the
summer here happened, I was aware through reading
various websites and from hearing various reports as to
what was going on and that clearly it wasn’t a happy
ship so it was flattering when I was approached and I
was delighted to come back
QPRnet.com:
Are the issues with the stewarding all behind us now?
MD:
I’m not relaxing just yet. But we’ve had difficult games
in West Ham, Millwall and Cardiff recently, and there
have been no issues at all. The council have been
perfectly happy and so they are pretty much behind us. I
will take this opportunity to try and explain why we
have to make so many games all ticket. Three years ago
we played Bristol City, and we only opened the bottom
tier of the School End. More of Bristol City fans turned
up than were expected and there were real problems. In
the aftermath of that this club has accepted in its
safety certificate that if it wants to sell the ground
to full capacity all tickets have to be sold in advance.
If I want to sell tickets on the day then the capacity
is reduced to only 16,400.
Previously, we were able to override the system somehow
but now all of a sudden we are being made to live by the
rules so that is why we have had to make so many games
all ticket. One of the things we looked at, at the start
of the season was making every game all ticket so then
we always had the ability to sell 18,500 tickets, but
there are those fans that decide to come on the day, or
can’t get up here or don’t want to use the phone and
spend money on a credit card and why should they. If we
were Manchester United or Chelsea and all the games were
selling out then it might be different. I am not aware
of this ruling being in place at any other club, so we
have started to challenge it through the new safety
team, and I am hopeful of a positive outcome.
QPRnet.com:
How did the sitting down, standing up issue come about?
MD:
This is a rule that has been in existence for years, it
is law of the land and we are not the only club trying
to enforce it. I noticed Wolves had a programme note
asking their fans not take it out on the stewards they
are only acting upon club instructions. The Football
Licensing Authority who govern, even the local council
when it comes to safety in football stadia, put out an
instruction in the close season, asking clubs to act on
the standing issue. They really want to see clubs making
an effort to get fans to stay seated. Anyone who knows
Loftus Road will know that in most areas of the ground
the seating is cramped in fact for some people sitting
is actually uncomfortable. People standing in the back
row don’t understand why they can’t stand as they are
not getting in the way of anybody’s view, but the fact
is they want everybody to sit down, including the away
fans.
We tried to get the Millwall fans to sit down and you
can imagine the response the stewards got! I don’t want
stewards putting their safety on the line for this or
getting hurt over it, so common sense prevailed and they
backed out. It was the same at Swindon, we went through
this stand up, sit down campaign, involving supporters
groups in it. Unfortunately it was seen by some fans as
a challenge to their manhood and standing initially got
worse.
It is difficult trying to get across the message that
the club is not trying to be a killjoy. If you want my
honest opinion I think as long as fans behave it is far
easier to be passionate stood up than it is sat down and
I know how difficult it must be to stay seated when the
ball goes into the area. My view, which I passed on to
the LSA, is that fans can help themselves here if they
are really against this. If the fan groups get together
as a coordinated voice and go to the FLA, through the
supporter’s federation they might be able to come up
with some sort of campaign that will get the authorities
to stand up and take notice, or even sit down and take
notice!
QPRnet.com:
We had away fans in the upper School End for the Wigan
game but with the front rows netted off. Is that
something that you have to do at both Wolves and West
Ham?
MD:
I do query why we have never done it more often as it is
clearly something that other clubs do and I think it is
a further instance of somebody saying it might be
difficult so we don’t bother. It might well be we would
need to prove that we can do it safely, we do still have
a very small number of fans that throw things onto the
pitch and we need to rid ourselves of them or make those
people understand how dangerous their actions are both
physically to other supporters and financially to the
club.
QPRnet.com:
What happened with the Ramon Diaz situation?
MD:
Aah, Ramon Diaz, our new manager! He is someone that
knows quite a few of the people from Barnaby, the first
Monaco group that invested in the club. Apparently it
was in the Argentine press that he had been offered the
job and it was only a matter of time.
The facts of the matter are that one of the people
involved with the club at board level got fed up after a
game and said things indiscreetly, which they have
learned they ought not to do and it was picked up by a
newspaper. Diaz was never approached by the club,
whether somebody at Barnaby had asked him if at some
stage he would fancy managing in England because they
were getting involved at QPR, who knows? Certainly
nobody at the club had spoken to Ramon Diaz and offered
him a position at QPR but once it was reported in the
Argentinean press and it was big news over there, it
soon moved onto England. Maybe he said a few things to
build himself up as he is out of a job and I do
understand that he does fancy coming into England so
people put two and two together.
The Diaz thing had no real substance at all. I think we
have a very inexperienced board of directors, and I
include myself to an extent in that, that are all
massively keen to do the best for Rangers and what I am
comfortable with, as a Rangers fan, is that the people
on the board at the club have got all the best
intentions and want to see QPR moving in the right way.
What we won’t do is spend money we don’t have and if
that means that we get a bit of stick from fans for
being un-ambitious then so be it.
My mission is not to work here when the club goes out of
business, I would like to work here when the club
cements itself as a Championship club and has a good
tilt at the play off’s. First and foremost I want a
develop a good, strong financial base which will allow
us to invest in a team and squad of players that will
give us as fans what we all want but likewise looking
after the fans and engaging them, having two way
conversations and listening to their opinions.
QPRnet.com:
Can you just explain a bit about a modern football club.
We have a Chairman and Chief Executive, how do
responsibilities work, how are things run day to day?
MD:
On a day to day basis I run the club, Bill might be in
here on an odd day every so often, depending on what’s
going on. Certainly he is around when there are board
meetings, reserve, youth or first team matches, but
invariably it’s no more than one day a week so the day
to day management is down to me.
One of the first things I did was to batten down the
hatches in terms of the way we were spending money,
basically trying to spend a lot less! I have changed the
procedures so that when we want to spend money we have a
purchase order system which requires my sign it off.
This helps to give me a much better understanding of how
we are trying to spend our money, and can we do things
differently.
Major expenditure clearly has to be approved by the
board, which includes things like signing a player or
bringing a player in on loan. What generally happens is
that Ian will talk to me about it; we will get a rough
feel for what the cost would be, I will speak to the
club concerned and then go to the board and tell them
what Ian would like to do and discuss the financial
implications. I will already be able to say to the board
whether I think the money is there or not but ultimately
I will leave the decision with them. I will give a
recommendation but Bill as Chairman is the ultimate
controlling party; he will have the deciding vote at
board meetings over big matters.
Olly obviously gets on with the football side but we all
take an interest in that and I think that’s why we all
enjoy the job and work in the industry we do, but
ultimately the footballing side falls down to Olly, his
coaches and to Joe Gallen on the youth side. We have had
a reshaping of the youth structure and I think for the
first time Ian has been fully engaged and spoken to
about it. We had to decide what we wanted from our youth
structure, where is it weak, where is it strong and what
can we do about changing it.
It wasn’t just a case with Des Bulpin, as has been
suggested somewhere, that we had differences of opinion
and he was sacked because of it, that couldn’t be
further from the truth. It was simply that the
structure, and cost base, was not right. I believe we
now have in place a structure that will take us forward.
That’s come about through talking with Ian and getting
him involved in the youth scheme. It’ can be difficult,
because why should football managers give a damn how the
under twelve’s have got on when their livelihood depends
on the first team. We hope Ian is here for the long term
so it was a case of engaging him to find out the sort of
structure he wanted, getting Joe Gallen’s input and
hence they have identified somebody to come in to head
up youth recruitment.
There are football clubs where the board think they know
about footballing matters, we’ve all got opinions but at
the end of the day the decision maker on that side of
things is Ian. All I will tell Ian is whether we can
afford someone or not and that will be the end of the
matter. Of course I am always happy to pitch in with
names of people I have seen play but how seriously
anyone on the football side ever take people on the
administration side doing that is open to debate!
QPRnet.com:
So the new position is that effectively a Chief Scout
for youth players?
MD:
More or less yes, we are very concerned that we really
get no kids from this area at all and that this has been
happening for years now. How many kids from the White
City do we ever get, or from Harlesden and Willesden and
places like that. We know there is plenty of raw
football talent out there but it all seems to be
buggering off to Fulham, Chelsea or Arsenal. Something
has been inherently wrong with our youth recruitment
policy and operation.
We want to make the personnel accountable as well. You
ask, “Who was the person that spotted such and such”,
and I guarantee you that at least three people will
claim they were involved in spotting him and getting him
signed to a pro side. So we are putting in place a
system so we can review how good our scouts are and if
they are not good enough then regrettably you have to
let them go and bring in people that have a better eye
for the job.
It costs a lot of money to operate a Centre of
Excellence, and you can go one of two ways. Either you
can adopt the route that we are going down, or you can
go down the route of saving the £250k it costs the club,
after grants, and say to yourself, would that money be
better off going to Olly?. Or maybe give Ian £150k and
use £100k to go and nick players from Premiership
Academies as Swindon have done recently. This is a
gamble, but other teams have spent the money coaching
them, then you can offer them a chance at your first
team, normally on reasonable wages as they are young
players.
We believe that a club like QPR has so much more to
offer than a Chelsea or a Fulham. Sure, it must be
lovely for a parent to think their boy can go and play
for Chelsea, but unless he is world class he is not
going to get a sniff of their first team because at some
stage they will spend £20m importing the finished
article. At QPR we have a lad called Shabazz Baidoo, who
is still raw but he’s come from Arsenal and clearly has
more chance here if he continues to improve. If he does
he will have a shot at the first team, he was highly
unlikely to get that at Arsenal other than the
occasional cameo in the Carling Cup and that is the
message we need to get across.
We have got to be able to recruit really good kids, look
after them well, coach them properly and give them a
chance at the end of it. If at the end of it they can
play for the club and take the club forward, fantastic,
if they play for the club and they are so outstanding
that the club makes some money out of them, equally
fantastic. If neither of those things happen then over
the course of the years to come we will have to reassess
the way the youth scheme operates.
It doesn’t help that we have more than one base. We
operate out of the Acton training ground, Cranford and
Brunel University, its fragmented and we are actively
looking for one place to build a decent training ground
that will house everyone from under nines up to the pro
side and also have the under sixteen’s and eighteen’s
playing their home games there on a Saturday. That’s
what we want but we need the facilities and that is
definitely not easy to find in West, or West of, London.
QPRnet.com:
Are we looking to get back into the Academy system from
our current Centre of Excellence (CofE) status?
MD:
At present no, one of the reasons the club came out of
it was because of certain Academy rules and regulations.
You have to have an indoor training facility for
instance. Certain clubs have been able to get by, by
begging, stealing and borrowing other people’s
facilities. If we wanted to reapply for a licence now we
would need to have a modern, indoor 40 by 60 arena, and
at the moment we don’t have that facility and there
aren’t any schools or municipal facilities we can
utilise.
We have looked at the Astroturf pitch on South Africa
Road which has run into an incredible state of disrepair
and I would like to think over the course of the next
eighteen months that we might be able to work on a
regeneration project with the local council so that we
could at least utilise it for our Football in the
Community Scheme. It may not be right for our CofE but I
think the kids in this area deserve better than the
current facility. It is so dangerous that we don’t even
have our Saturday morning packages up there now, we have
to take them further afield which adds to the cost.
QPRnet.com:
At the moment I think we’ve got a better standard of
youth player than we have had for years, but what sort
of timescale do you give it to see whether it is being
successful or not?
MD:
To be fair I think you have to look at it over the
course of the next five years or so, not one or two
years, and we may have to be a little more aggressive in
the market place, which is why we are bringing in
someone that can identify fifteen to sixteen year olds
at Premiership clubs who maybe we can approach.
This guy has in depth knowledge of some of the
Premiership’s young kids and what we would like to see
is with his knowledge and with Joe Gallen’s leadership
that turn those into players that we can bring across
to QPR who will be knocking on the first team door
within a couple of years. Slowly but surely that will
filter all the way down to the under nine’s but it is
that fifteen to sixteen year old age group that we need
to bring in now. We’re looking for players who are
pretty outstanding but don’t have a great deal of
opportunities at their clubs.
QPRnet.com:
Can you sum up the financial situation at the club
generally, where are we at right now compared to when
you joined us?
MD:
Thanks to the new investment, we are in much better
shape. Most of that investment has gone to paying off
old debts. If we hadn’t addressed it when we did it
would have lead to some serious issues with the Inland
Revenue. Because we took that action, we are back on
track with the Inland Revenue and on a far more even
keel generally. That is entirely down to the new
investment from Monaco and also Gianni Paladini’s
involvement. To be fair to Gianni it has been his
contacts in Monaco which he has been able to convince to
invest in the club. I wouldn’t be overstating it if I
said that without the new investment, coupled with the
plans that I saw that the previous board were trying to
implement in terms of additional costs and so forth, I
believe this club might have been in administration by
now. As it is things are still very tight and they will
continue to be for the remainder of this season and
probably next while we clear the decks and make sure we
are operating responsibly and smartly. It would have
been nice had £500k of that investment been diverted
into the playing staff rather than paying off old debt
but, and it pains me as a fan to say this, it was more
important to keep the Inland Revenue happy than to give
Ian two or three more bodies.
QPRnet.com:
Since you’ve been here we’ve seen a few staff move on
from the admin side, were we hideously overstaffed?
MD:
We were overstaffed in certain areas, I’ve not let
people go that I felt could help to take the club
forward. I’ve let people go whose jobs were redundant or
whose skills did not match our requirements. There were
people here that I couldn’t tell you what their jobs
were, but between personnel and changes to services
we’ve saved the equivalent of about £400k a year.
For example we were spending £24K a year on photography,
now we have got in a QPR fan who’s an extremely
competent photographer who’s doing it for the cost of
the film and love of the club. .
We were spending £30k a year having our database
cleansed for promotional usage. I’ve knocked that on the
head as we can do that ourselves through the ticketing
system we’ve got here. When we need to input a bit of
marketing expertise, so we can run promotions, we’ll
bring it in, but only, then.
The new safety officers that I’ve brought in are not
PAYE, they are contractors, and we only pay them for the
days they come in on a set rate. They’ve already
highlighted how overstaffed we were from a stewarding
point of view and by the end of this season we will have
seen a good saving on stewarding.
We’ve been so set in our ways here over the years that
we just worked with the stewarding company and spent
whatever it cost. We didn’t attempt to get best value
out of the contract. I was fortunate in that I moved
away to another football club for two years and saw
things done totally differently. I don’t understand why
stewards are dotted around the pitch edge at the end of
a game as the only time there is ever likely to be a
pitch incursion is the final game of the season, like it
is at a lot of clubs. I think we just lay down and
accepted things as a club for the past few years and we
are beginning to get up now.
If I don’t agree with something I’ll say I don’t agree
and fight my corner, particularly if it comes down to
saving costs. I’m just trying to create a mentality here
whereby staff are spending money as if it was their own.
If it was own money, would we spend it? Will the place
fall apart?, and will we forever be cast into the
Vauxhall Conference if we don’t spend that pound? If the
answer to that is no, it doesn’t really matter, then
don’t spend the bloody thing! Let’s just batten down the
hatches for a year or so and see where that takes us.
Let’s channel as much money as we can into the squad and
into making sure our supporters services are correct.
Let’s make sure the box office is right, the club shop
is right, and all of the key customer facing areas are
operated correctly. Let’s make sure we have got the best
people we can afford in the right numbers not just a lot
of bodies for the sake of it, and we won’t go far wrong.
We’ve got a great fan base here. It’s more active
vocally, numerically and financially than I’ve ever
known. I remember coming here to Premiership games or
old Division One games against Coventry, Leicester, and
Sheffield Wednesday we were lucky if we got 9-10,000 now
we have got 15,500 for Burnley who bring 800 people with
them. The fan base has been magnificent. I sat at
Swindon envious, but delighted, over what’s been going
on here in terms of the fan base and the magnificent
support. Look at the bucket collections, a club like
this should not need to have fans rattling buckets out
the front and nobody wants to see a return to that. Our
turnover should be enough to have a decent playing
budget and a club that is staffed properly so there is
no way we should be asking fans to stick money in a
bucket to prop this place up, it’s a travesty.
QPRnet.com:
It is interesting as when we talked to your predecessor
he made it very clear that he wanted to pay for things
rather than use free or cheap fan help because he found
it easier to go back to them if there were problems. Are
you happier to accept help from the fans?
MD:
I understand what he was saying, it is very difficult to
go to someone who is doing a favour and complain about
the standard, but if it is handled in the right way fans
will understand that. I am more than happy to accept
help from fans and whilst I can understand his point of
view it is not one that I share.
I am very aware from talking to the supporters groups
that in recent years quite a bit of assistance was
offered and was generally turned down. A football club
is nothing without its fans and we won’t always make
decisions that keep the fans happy, but we will make
them with the right intentions.
A very small example is that we will be going back to
having kit votes. I thought it was ludicrous not to have
a kit vote as the fans that buy the stuff ought, at
least, to have a say in whether they like it or not. The
last time I looked we weren’t a fashion house so what is
the harm in running a website poll. Some of the people
that worked here previously weren’t as keen to engage
the fans as maybe they ought to have been in my opinion.
There are clubs that say sod the fans we’ll run the
football club, all they have to do is turn up, pay their
money and support the team, boo, hiss or cheer. Our
strength is our unity. That might sound terribly crass
but I actually believe that is the abiding advantage
Rangers have got versus a club like Chelsea. You go to
Chelsea and you see people there that aren’t really into
Chelsea, they’ve just bought tickets as it is seen to be
good to take corporate people and you take the soul out
of the place.
Once people have been to see a game at Loftus Road they
can’t help but be taken in by the atmosphere of the
place and the passion of the fans. My missus has never
been into football but she has come to a couple of
evening games and understands all this QPR nonsense I’ve
told about over the past umpteen years, a little better
now. I think that is one of the reasons why when people
like Dunga got involved, before they committed
themselves they had people come over here to see what
they were going to get themselves involved in and they
saw the raw passion of the place. It isn’t the San Siro,
we don’t play in front of 60,000 crowds and we don’t
play in the Premiership, but they still chose to invest
in the club for other reasons and a lot of that is
driven by the fact that we are a proper football club
with fans and players and people behind the scenes
working together. That isn’t to say that we won’t make
decisions fans don’t like or which might be unpopular,
but they will generally be made for the right reasons.
QPRnet.com:
What’s the latest with the ABC situation?
MD:
The ABC situation is that we are actively seeking an
alternative to take the loan over. We are talking to ABC
about under what circumstances they would allow the loan
to be taken over and if there are any financial
penalties. I think it is well documented now that as a
board we are not happy over the circumstances it was
taken out in, we didn’t need £10m, we don’t see any
evidence that forced us to take this loan from a
Panamanian based organisation which then upped the loan
by £200k a year at the last minute.
Of course the League were putting pressure on the club
to come out of administration but like we have seen with
Notts County, if we had gone back to the League, told
them of our circumstances, I believe the Football League
would have given us time to find another exit route.
That’s my belief, there is no guarantee of that, but
knowing the way the Football League works, then that’s
what I would have thought would have happened.
We are very uncomfortable, to put it mildly, with the
fact that Ray Hocking has left BDO, having been our
administrator and has now popped up as a representative
of ABC, a real conflict of interests if ever there was
one. There were other areas of conflict. We continued to
use a firm of solicitors who were also retained by Chris
Wright and Chrysalis. As a big London firm, they were
not the cheapest. We have now found a highly qualified
Solicitor, who is also a QPR fan, and it’s safe to say
things are a little more reasonable now without
compromising on quality.
Generally speaking, football clubs do not need to spend
large amounts on legals. We seemed to speak to a legal
advisor at the drop of a hat, racking up huge costs at
the same time. We are currently reviewing all the
information available to us, to see what action we need
to consider taking. This will take us through to January
at the earliest.
QPRnet.com:
Speaking of conflicts of interest, how did you react to
the news that David Davies had popped up as Chief Exec
at Wasps?
MD:
Not surprised in the slightest! I look forward to some
interesting conversations with David. For a man who I am
told detested Chris Wight with a passion when he was
here to then go and accept a job working for the rugby
club that is owned by Chris will tell you everything you
need to know about that situation.
In administration I am not sure how seriously we looked
at a CVA, it would have been horrible for the creditors
involved but the whole point of an administration is to
protect the business, restructure the operation, and see
it restart again with a chance of survival. Normally
there are wholesale staffing cuts and being here
previously I expected that I might have gone, David
Davies would almost certainly have had to have gone and
the senior management tier would have been stripped out.
In the end we let go two maintenance men and brought in
a contractor that cost almost as much!
QPRnet.com:
You see so many other clubs go into administration and
end up paying back so little of what they owe yet we owe
£10m.
MD:
Yes, weird that isn’t it. Leicester was the trigger for
the new ten point deduction ruling. Leicester went into
admin, got themselves promoted to the Premiership, rid
themselves of huge amounts of debt, especially crown
debts and everyone went mad about it.
Look at Leeds, they had £100m of debt and seem to have
been able to write off around £60m of it and come to an
agreement with other creditors over the remaining debts,
but not QPR. Let’s go into administration owing money
and let’s come out owing even more.
We owe more, we lost our training ground, which now
costs the club £50k per annum in rent and Wasps is no
longer part of the family so it doesn’t seem on the
surface to have been a great deal!
We will continue asking questions long and hard, the
board are very passionate about getting to the bottom of
this to make sure that everything was done legitimately
and above board. It may well have been, it may just have
been down to desperate management who made bad
decisions, it could be no more than that but we owe it
to the shareholders and supporters to research it
properly and find out what the hell’s gone on.
QPRnet.com:
Are we talking to Chris Wright regarding his shares or
is that now a dead issue?
MD:
We are still talking. One of the directors is talking to
Chris Wright about selling his shares, and we remain
optimistic that a deal can be agreed.
QPRnet.com:
Staying up was the priority for this season, we are now
sixth. How do you budget as a club for next season?
MD:
It is a nice problem to have. We will have to produce a
Championship budget and a Premiership budget rather than
just a Championship version. By the end of January we
will have produced two outline budgets based on what we
think revenues and costs will be if we are in the
Premiership and likewise the Championship. I might have
missed something here, but I don’t see why we would have
to add lots of personnel behind the scenes. The
commercial department is down to one person already,
although we do need to bring one more person in, but
when you’ve got Liverpool, Manchester United, Arsenal,
Chelsea, Spurs, the whole lot coming to play at your
ground then your phones ring, you don’t have as much
pressure to go out there and sell tickets. Speak to any
club, speak to Palace, there will be some matches that
are slightly harder to sell in the Premier League, but
nothing like as difficult as Rotherham in August, and I
don’t mean to be disrespectful to Rotherham. So you
don’t need bundles of extra staff.
You actually play less games so your infrastructure
doesn’t need to be any bigger, its all down to how much
you want to stick into playing funds and we would need
to come up with contracts that allow players to earn
more when we are in the Premiership and if we are not in
the Premiership then they immediately come back down to
Championship salaries. If players aren’t prepared to
take that gamble along with the club then we will have
to think seriously about employing them. I don’t mind
paying them well when we’ve got the money; the players
should enjoy it, but we would, undoubtedly, need to
invest in the squad.
So we will produce two budgets and keep refining them as
the months go on and the seasons outcome becomes
clearer. The real issue I suppose comes down to if we
get in the play offs. Suddenly, you don’t know if you
are in the Premiership until May 31st which
gives you two and a bit months to plan. I still think
getting players in is then the major issue, but the rest
of the infrastructure is in place here.
I believe if we were in the Premiership tomorrow then
the infrastructure here, in terms of the personnel
numbers we’ve got wouldn’t need to dramatically change.
There are things we would need to do differently, the
Premiership has different rules to the Football League,
there may be some subtle changes in terms of medical
provision and physiotherapy cover on match days but
outside of that we wouldn’t fundamentally need to
change. We’ve got some highly experienced staff behind
the scenes and I have absolute faith in them to deliver.
Promotion to the Premiership is worth around £15m as a
minimum and could go up to as much as £20m dependent on
how often you feature on TV.
QPRnet.com:
Would you be tempted to use the £15m, pay off ABC, come
back down and take the parachute payments for a couple
of years and go back up again?
MD:
That is certainly one option you would want to look at.
In my opinion maybe we would should do is pay off a
slice of it. I think we owe it to the players, manager
and fans, to give the team some sort of chance, but we
wouldn’t be looking to spend all £15m on players. I
think we would be getting it wrong if we didn’t try to
rid ourselves of some of the debt burden.
QPRnet.com:
When you are producing the budgets do people like Olly
and Joe Gallen get involved in terms of saying how much
money they need or is it very much a case of you saying,
“This is how much money you have got”?
MD:
A bit of both, not so much with Joe, as with the youth
costs it is easier to budget. On the first team side,
knowing Olly, he would like twenty five billion to spend
on players and we might have to keep him to something
slight more manageable! It’s all about working with your
manager and hopefully him understanding what you are
trying to achieve. You can spend all of your Premiership
£15m on players and it doesn’t guarantee you anything
like success. If you’ve done all that and you’ve not
been very smart you come back down and players are all
on huge salaries. In this day and age, you sometimes see
players throw their toys out of the pram, when the club
has been relegated and want to go back to the
Premiership instantly. What you hope to have is a
sensible conversation with Ian, give him as much as you
can afford to and give him a fair tilt at going up. At
the same time the directors of the club have got a
burden of responsibility that means they must manage the
place properly and that also means taking care of some
of the debt that we may have accrued.
QPRnet.com:
In terms of future investment, are we still actively
seeking further investors to come on board? It is a
strategy to have several smaller investors?
MD:
Not at the moment as the biggest group of shares that
could potentially be sold are Chris Wright’s. There
doesn’t appear to be an awful lot of manoeuvring left
because there is not much in the way of available
equity. There are some key individuals who are looking
at different ways of investing in the organisation. I am
speaking to one gentleman about investing in the Centre
of Excellence and we are looking at ways he can put
money into the club, that doesn’t involve having equity
of the club. There are plenty of trust type schemes out
there that can be utilised in that way. That kind of
investment we are looking at but in terms of selling
shares or selling equity in the business there is not a
lot more that can be done.
You could issue a re-offer, where every share is
converted into, say, three shares. That dilutes the
current shareholders shares, and is not fair on those
recently arrived investors. Perhaps that is one for the
future.
QPRnet.com:
If a rich Rangers fan turned up with £250k and says,
“Here you are, but I want you to buy a player”, would
you do that or would you have to say, “Actually, we
would quite like to pay some debt with it”?
MD:
If someone came to me with £250k and they cant buy
equity as there are no shares but they want to buy a
player as long as they are happy to fund a player or
players of the manager’s choice that would be
acceptable. We would want any investment to cover salary
as well as any fees.
QPRnet.com:
So would it be a case that a player signs on Monday and
then on Tuesday the Inland Revenue are on the phone
asking how you can afford it?
MD:
No, to be fair you can explain that type of thing to the
Inland Revenue. What you can’t do is plead poverty, ask
for time to pay off debts, and then expect the IR not to
say anything if they notice (and they will) you spending
money on a new player a few days later. Basically they
will think you lied to them and, naturally, they
wouldn’t be best pleased.
QPRnet.com:
Going forward for this season, in terms of player
budget, I assume we will not be signing too many people
so is it just loan players we are looking at now?
MD:
Yes, mostly it will be loans, whether that be long term
or short term. If there are players available and there
is no fee and the salaries they are looking for are
manageable then we will try and support Olly. He has one
or two people like that in mind and we will have to see
whether they come to fruition. He also has two or three
loan ideas currently on the go but for whatever reason
we have not approached them. We have frank and open
contact with Ian in terms of understanding what players
he is looking for and whether we can afford them or not.
Most of the time we are trying to support Ian, I don’t
think he can complain too much in that respect. No, we
don’t have £1m to spend on a player but who the hell has
in our division apart from Wigan? They have a benefactor
that will do it, we don’t.
QPRnet.com:
Do you ever find that Olly will come flying in and say,
“I have found this player give me £100k”, or does he
know that if he says that he will get turned down so he
doesn’t bother?
MD:
I think Olly knows that transfer fees are going to be
difficult for us to find but I think he also knows now
that if he’s got people in mind and he is keen to bring
them in for a month or three months or longer than that,
that we will try and support him wherever possible. He
understands fully, we have tried to be honest with Ian
and the players about the whole situation with the
Inland Revenue and the credit card companies. We had the
best part of £1.5m held by the credit card companies,
our credit card revenues were being frozen, seriously
affecting our cashflow, again because the previous
management team had agreed that they wouldn’t touch
season ticket money and then they went and spent £600k
of it so the bank froze our account. People were buying
tickets, they were buying stuff in the shop using their
credit cards and we weren’t getting anything. It was
really hurting us and we tried to explain to the players
and Olly exactly what the situation was as we think that
as long as people are aware of it and are fully involved
they can’t say they don’t understand the decisions we
are making.
QPRnet.com:
Were the players receptive to it?
MD:
Generally yes. They just absorbed it, players are no
different from members of staff, the first thing that go
through their minds are whether they are going to get
paid, can they pay their mortgage etc. They have
families to support, they are no different than most of
us. They just get paid to play sport and they earn a
decent wage doing it. It just meant that they were aware
of certain difficulties we were experiencing at the
time. That has eased a little bit now and we don’t have
to have those conversations. My style is to be very open
and honest with as many people as possible. It is no
different with the players.
QPRnet.com:
We talked about promotion before, nobody expected it,
but do we have targets for this season, next season and
going forward?
MD:
This season was all about staying in this division and
giving us a chance to get the finances sorted off the
field. Next season we would hope that Ian could move us
forward a bit and if that meant as far as getting into
the top ten or top eight that’s what we would hope for.
Then a year after that, I think is when we expected
realistically to have got ourselves in a position to
have a proper tilt at promotion. This season if we are
still in with a chance come March we might be able to
back to some of the new investors and ask them for some
support for Olly. It is worth it to them, to the
players, to the manager, to the fans for us to give it a
go.
QPRnet.com:
In terms of player’s wages, not going into specifics,
how do we sit in terms of how we pay players?
MD:
I would say we are pretty middle of the road. Managers
are fantastic at saying, “Well they earn XYZ there”, and
we say, “but they get 27,000 people through the
turnstiles every week”. I can afford to pay more than we
paid at Swindon because our crowds are 2.5 times what
Swindon enjoyed. I would say we are up there in the top
half of the division in terms of payment. Clearly those
clubs that have come down from the Premiership and have
significantly bigger gates than us and bigger stadiums
can afford to pay more but we don’t pay badly for a club
of our size.
QPRnet.com:
Do you think Wasps will come back?
MD:
The only people that can tell you that really are Wasps.
My understanding of the rules of the Zurich premiership
is that they need to let them know by the end of the
year what they are planning to do, and by March they
need to say exactly what they are going to do. We have
not opened discussions with them yet. They would be
welcomed back; my gut feeling is that they don’t want to
come back, as they have found a little home for
themselves in Wycombe with facilities that are suited to
rugby. The only reason that they would come back is
because we would vigorously chase them for compensation.
They have had a year’s grace this year- that was
negotiated with them previously, but as far as I am
concerned they are supposed to be our tenants here for
the next eight years and if they want to come back they
are more than welcome. Unless I hear otherwise I would
expect them back here at the start of the new rugby
season.
QPRnet.com:
Is the compensation worth more to us than the rent?
MD:
The compensation would be very handy. Hopefully we would
get it all upfront and it would help us pay some
historics and move on. It would also allow us to look
seriously at whether we would like to bring in another
football club, another rugby union club, a rugby league
club, whatever into Loftus Road to ground share. I know
that fans feel that their stadium is sacrosanct and the
fans of the club coming here wouldn’t be too keen but I
would have no problem having somebody share Loftus Road
as long as they gave us a reasonable rate.
QPRnet.com:
Do you think having David Davies at Wasps now will
hinder the negotiations?
MD:
As far as I am aware David has gone on record, when he
worked for Rangers, saying that if Wasps didn’t come
back he would expect compensation to be in the region of
£1.5m. I don’t see the fact that his office is now three
miles up the road in Acton makes that comment any
different. It’s certainly a starting point and I am not
saying that is what we would accept but that is
certainly a starting point.
The one reason they would really want to come back here
is the capacity. They have built their fan base in
Wycombe but they might have a problem getting that fan
base to Loftus Road. We are in a traditional footballing
part of town, not a traditional rugby area which is what
they have at the moment. We are on the doorstep of a big
council estate and rugby people are not necessarily
always comfortable with that. This is a football
stadium; I know that sounds like an obvious statement,
but rugby stadiums are different. They have bigger
suites, different types of facilities for people to
drink and eat, because the rules are different. Wycombe
does have the benefit of much bigger corporate
facilities than we can offer them here. As I say though
we would welcome them back and we expect them back
unless we here to the contrary.
QPRnet.com:
Just to sum up on the financial side, is administration
a threat to us right now and do you think it will be in
the future?
MD:
No, but we came close. Without the new investment I
honestly believe we would be in administration or worse
by now. If the investment during the summer and early in
the season hadn’t come in when it did, and if we hadn’t
made the cost reductions that we made, it would be
fairly bleak. Having done all that we are now on a more
even keel. The fans have played a full part in
turnaround, the shop is doing magnificently well, and it
is unrecognisable from when I was here previously. Then
it had gone from £450k a year to £650k a year and we
thought that was really good. Now the shop has had a
refit, in Mike Pink we’ve got a tremendous asset to the
club and now it is turning over more than £1m a year.
I’ve never been able to quite work out why the club
could be in the play offs, get promoted, have a club
shop turning over what it is with our best average gate
in eight years, record numbers of season tickets, Fulham
here for two years and end up owing nearly £2m to the
Inland Revenue. I just don’t understand how that is
possible. I would understand if somebody said that Ian
Holloway had spent £7m on players last year but he
didn’t.
To sum up though administration is not a threat. |